We had a great time over at AndroidTO and wanted to share some thoughts that were top of mind after the show.
The panel presentations on Building a Business on Mobile, and Mobile Champions offered great insight into why companies and organizations find mobile so challenging and what approaches to mobile strategy and app building are most likely to succeed. A big takeaway from these presentations was that mobile apps don’t usually sell themselves (as in the case of Angry Birds); hustling is key to success.
We also delved into some of the exciting technologies just starting to make an impact in the market. One of the newest of these is Near Field Communications (NFC) which, while not yet commonplace, has the potential to profoundly shift the way devices are used in the future. Google, VISA, and Mastercard have all implemented NFC in some way, so there is a lot of momentum in payment systems such as Google Wallet and Paypal. Beside the NFC point of sale systems, NFC can be used for product identification, device-to-device information transfer, and countless other applications, as well using highly localized device sensing. With the tags being so cheap to deploy, it’s something we are sure we will be able to explore further at next year’s AndroidTO.
Filed under: Shore News, mobile
