Shore Consulting Group

Mobile market fragmentation and user satisfaction

We’re big fans of both the iOS and Android platform here at Shore and we can’t help wondering if there is going to be some big changes coming to Android devices after seeing this data over at The Understatement that shows how fragmented the Android market is. The lack of support beyond initial OS installs let alone trying to keep up with the updates seems to have overwhelmed some (read most) manufacturers and this in turn complicates app development.
Earlier in the year we saw several surveys touting the satisfaction levels of iPhone owners. Though we think the numbers are probably better for Android right now with the latest devices than at the start of the year, this fragmentation and upgrade lag certainly can’t be helping if it keeps happening with the release of Ice Cream Sandwich and beyond.

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